– The call to action test, to see if users are enticed to engage with your
site within the first 7 seconds of arrival. This checks if they can sense
something enticing to click on, such as a link to an interior page, or a
video to watch, in order to engage further with your site. (This test is
excellent for determining if your site has sufficent encouragement for users
to look further into the product/service/business/issue your site is
promoting, which can affect your sites Google ranking as well.)
– The five second test, to make sure people are not going to leave your site
because they do not understand within the first 5 seconds what it is promoting
– The welcoming test, to see if your site gives a welcoming feeling to new
visitors (good for sites promoting political issues or similar)